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8 Things Healthcare Should Know Before Launching a Content Marketing Campaign
It’s interesting. Healthcare has taken longer than other industries to get into content and social media marketing. In fact to their credit, many healthcare marketers I’ve talked to are not interested...
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6 Steps for Creating High Conversion Healthcare Content
Your job as a business owner or healthcare marketing professional is to get more customers to buy from you. But you can’t get today’s customers to buy from you using yesterday’s methods. Today...
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5 Ways to Engage Women in Social Media & Public Health
Yesterday afternoon, I sat on a Google Hangout panel hosted by Danya International, to discuss how to engage women in social media and public health. The discussion focused on opportunities and...
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Obamacare Website Not that Bad
Obamacare’s website is really bad says an article on Washington Post’s Wonkblog. That’s because when 3 million people logged onto Healthcare.gov last Tuesday, what they found was a website riddled with...
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Social Listening for Healthcare Marketers: 4 Steps for Success
Are you in charge of managing social media at your healthcare organization? Whether you’ve been around social media for a while or you’re new to the game, you’ve probably heard of the term...
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5 Ways Social Media Can Benefit Your Dermatology Practice
Are you wondering how your dermatology practice can draw in more patients? Social media is the ideal platform to share your brand’s story, connect directly with target audiences and influence their...
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3 Unintended Consequences of Digital Health
Digital has become the lens through which we see the world. Once, there was a separation between our ‘real-life’ activities i.e. what we did from 9-5, and our social activities i.e. what we did on...
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Health IT Must Disrupt the Current Path of Health Disparities
The issue of health disparities in the U.S. should be a growing concern for everyone. Despite the fact that we have the best doctors, nurses, hospitals and technology in the world, there are way too...
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4 Ways Google Helpouts Could Impact HealthCare
Google Helpouts is creating a lot of buzz online. It’s a tool where people can connect with, and get help from experts anywhere in the world via real-time, one-on-one video chat. So for example if...
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How Google Glass Can Restore Eye Contact in the Exam Room
When patients invest so much time and money (even those who aren’t paying directly) to see a doctor, they really deserve eye-contact. A recent study by eMarketer shows that the average American spends...
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